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Data Driven Marketing by IBM
October 05, 2009 - (Free Research) Read this report to learn the findings of an Aberdeen Group study examining how organizations are using data to impact marketing performance and marketing effectiveness. This study offers best practices from hundreds of organizations that identify how to use data to achieve superior performance.
Understanding the Opportunities and Challenges of Sales Performance Management by Varicent Software Incorporated
March 18, 2010 - (Free Research) In this podcast, Denis Pombriant, founder and managing principal of Beagle Research Group, gives an overview of sales performance management (SPM) and discusses the benefits and drawbacks of SPM. Pombriant also talks about what types of organizations are deploying SPM today.
Sales Intelligence: The Secret to Sales Nirvana by IBM
January 09, 2009 - (Free Research) Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.
Maximizing Website Return on Investment: The Crucial Role of High-Quality Search by Google Search Appliance
March 16, 2010 - (Free Research) At a time when customers are conscious of new expenditures, organizations are looking to deploy solutions that provide substantive and fast ROI. Read this white paper to learn how Google search solutions provide organizations with a simple way to increase revenues.
Datactics V4 - Solution Overview by Datactics
March 16, 2010 - (Free Research) Datactics automates data cleansing and matching saving 80% on manual cleansing labor costs. Integrate suppliers and products accurately and at speed into online catalogs and other ERP systems.
Return on Information: Adding to Your ROI with Google Enterprise Search by Google Search Appliance
March 11, 2010 - (Free Research) As enterprises continue to produce, store, and make use of business content, volume grows and the investment needed to manage complexity increases. Yet much of this content remains difficult to manage and access. Read this white paper to learn how Google search solutions can boost your bottom line in today's business climate.
Web Content Management Ecosystems: Making Disconnected Technologies Play Nice Together by Clickability, Inc.
March 09, 2010 - (Free Research) This whitepaper reviews different levels of technology-integration capabilities and the required processes to achieve successful outcomes. You will also learn the necessary requirements in a WCM platform that allow the freedom to choose a simple high-level integration or a deeper system level integration, depending on your specific use case.
The Empowered Customer: Productivity Enhancements in a Digital Era by Microsoft
March 05, 2010 - (Free Research) This white paper discusses how gathering intelligence from multiple sources such as social media, customer service centers and online support, and then transforming that intelligence into productivity improvements are vital steps in transforming customer service in the digital age.
Presentation Transcript: Home Is Where the Money Is by inContact
March 09, 2010 - (Free Research) Running a lucrative call center that provides value to its customers is no easy task. But with emerging SaaS technology, more and more call centers are considering a less expensive and lower maintenance at-home workforce. This transcript reveals the real cost of absenteeism and provides call center management best practices that boost growth.
The Last Software You'll Ever Buy? The CRM Platform as Development Platform by Pivotal CRM, a CDC Software solution
November 18, 2009 - (Free Research) Can't decide whether to build or buy a CRM system? This podcast presents a third solution that is an application development platform that provides the building blocks for faster, cost-effective application development that achieves a better fit for your business’ processes.
Beyond the Thin Client: Why a Smart Client CRM Solution May Be a Smarter Choice by Pivotal CRM, a CDC Software solution
November 11, 2009 - (Free Research) This white paper compares and contrasts the two primary alternatives to thin clients and examines the differentiating characteristics that could impact your CRM implementation. Read on to learn why a smart client CRM solution may be a smarter choice.
The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation by Pivotal CRM, a CDC Software solution
October 19, 2009 - (Free Research) This white paper highlights the important role technology can play in the innovation process and looks at how a customer-focused approach to innovation can be supported by flexible customer relationship management tools. It explains how businesses can use CRM to foster and implement customer-centric innovation, enhancing the customer experience.
CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution
July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
The Top 3 Reasons CRM Initiatives (Still) Fail - And How To Avoid Them by Pivotal CRM, a CDC Software solution
June 09, 2009 - (Free Research) This white paper looks at the top three reasons that CRM initiatives fail to achieve their goals and provides clear, practical recommendations for ensuring that your CRM initiative avoids these pitfalls and delivers desired returns.
CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution
February 20, 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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